Workforce attraction toolkit

Mackay is a thriving region with a strong and diverse workforce of over 67,350 people and an impressively low unemployment rate of 3 per cent (as of September 2024). However, as the demand for skilled workers continues to grow, attracting and retaining talent remains a challenge for local businesses.

To support employers in addressing these workforce needs, Council, in partnership with industry associations, has developed a Workforce Attraction Toolkit. This comprehensive resource is designed to help businesses effectively promote Mackay as a desirable place to live, work, invest and explore.

Inside this toolkit, you’ll find:

  • Recruitment Resources and Tips – Guidance on job platforms, writing compelling job ads, leveraging social media for recruitment, and best practices for online job promotion.
  • Regional and Business Support Resources – Insights into Mackay’s economic landscape, community profiles, online resources, key networking opportunities and the region’s events scene.
  • Digital Marketing Assets – Access to promotional materials, tourism campaigns, social media tools, and high-quality imagery to help showcase Mackay’s unique lifestyle and career opportunities.

Whether you're a business owner, HR professional, or recruiter, this toolkit provides the strategies and resources you need to attract high-quality workers to your business. Visit the Workforce Attraction Toolkit on the Mackay Region Jobs website to explore valuable tools and start building your workforce today. While the toolkit is applicable to all industries, those in the manufacturing sector can access additional resources at Manufacturing Marketing Campaign and Resources.

Testimonials

“Up your game and get the best person possible for the job. The Workforce Attraction Toolkit contains concise information with templates for social media to help draw people to Mackay.”
Steph Vanden-Bergh, Lively Physiotheraphy

“Trying to build your workforce and having trouble finding people in Mackay? This would be the first place I’d be going to!”
Ben Kerrisk, Gardian Group

“Not up with social media and hashtags? The Workforce Attraction Toolkit has what you need to sell the region, leaving you to focus on selling yourself to prospective applicants.”
Maree Sturdy, Treadwell Tyres

“The toolkit can really help businesses showcase that there is more to Mackay than just mining.”
Madi Cotter, Cotter Builders

“Don’t have a HR or recruitment team? This toolkit will give small businesses the opportunity to hone in and sell Mackay region when seeking staff. Mackay is amazing and this will help us to share that!”
Diana Sheehy, Wisely Group

“Showcasing jobs in Mackay just got easier. Pictures speak a thousand words to prospective employees.”
Richard Irelandes, Downdens Pumping

Back to top